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Cook Like It Matters. Because It Does.

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Epicurean Cowboy makes rubs, sauces, and dip mixes for people who put real effort into everything outdoors, and want the food to match. Small lineup. Intentional ingredients. Built for the field.

Be first when the first jars ship.

Rubs, sauces and dip mixes, launching soon. Join the list for first access.

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About Us

Celebrating the Adventure of Life through Great Food and Drink in the Great Outdoors

Johnny Aspra, affectionately known as the Epicurean Cowboy, led an extraordinary life that began in the scenic Texas hill country. His love for horses, hunting, and outdoor cooking fueled his adventurous spirit, leading him to the shores of Santa Barbara, California, at just seventeen. After studying at Santa Barbara City College and pursuing football, Johnny traveled to Italy to play professionally, exploring Europe where he embraced diverse cuisines and formed lasting friendships. Upon his return, he attended CSULB and earned his Master's in Education at the University of Hawaii, ultimately returning to Santa Barbara to teach and establish Epicurean Cowboy Catering—a vibrant testament to his passion for food, people, and storytelling, transforming each meal into a cherished memory.

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